As the first all-digital phone brand with no stores, it only made sense that it look and sound a little different too. Madwell brought Visible’s no frills, no tricks message to life in film and TV with a vibrant, whimsical look and feel. All the while proving that phone service on your phone just makes sense.
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I led the creative development and production of two annual commercial series, all paid media initiatives, and brand partnerships with major media partners Apple, Facebook/IG, Group9, and Spotify, among others.

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Content Producer

Agency Producer

Media Partnerships
 

Director / Andrew B Myers
Creative Directors / Matt Fry, Rebecca Goldsmith, Nate Kerbin
Art Director / Alex Kaufman
Production Co / Apostrophe & Hornet
Agency / Madwell

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